Iremar works on a traveling rodeo in the northeast of Brazil. During the days he takes care of the bulls, but at night, he designs clothes and helps the dancer Galega with her costumes. He dreams of one day working as a designer but being a poor man in a macho environment it’s a hard dream to realize. Kerstin Gezelius at Dagens Nyheter gives the film a five out of five rating and writes that the movie is “more about finding a new humanism, one that is brutal in its honesty and emphasizes our relationship with all living things, beyond good and evil”. Neon Bull was well received at a large number of film festivals, including Venice, Hamburg and Toronto.